Ron Simon

Curator, Television and Radio

August 9, 2011

Happy Birthday Rose Marie!

by Ron Simon

We think of fame in fifteen-minute intervals so that it is staggering to think of a performer who has been famous for eight decades. Many of us remember Rose Marie as the pioneering professional writer, Sally Rogers, on The Dick Van Dyke Show in the sixties, but her career began years before as a child singer when she was three. Over the years she conquered radio, the stage, Las Vegas, and most especially TV, always the consummate team player. As Rose Marie prepares to celebrate her 88th birthday on August 15th, we should recognize her as one of show business’s true originals.

I had the pleasure to chat with Rose Marie recently about her one-of-a kind journey. That interview is at the end of this blog and you will hear firsthand her humor, honesty, and amazing recall. As kids in their twenties parade on reality shows hoping to be stars, Rose Marie won her first talent contest as a toddler. No one could believe that a husky, adult voice was coming from someone so young. She was no angelic Jackie Evancho, but a jazzy hot mama. By the age of five, she had her own radio show, billed as Baby Rose Marie, signed to a seven-year contract with NBC. People were entranced by her mature voice; some doubters thought it was really a forty-five year old midget. To dispel the midget myth, NBC sent her out on the road and into the movies. Take a look at the child who fascinated Depression America:



While she performed at the vaudeville palaces across the country, Rose Marie was taught by such masters as Milton Berle and Dick Powell on how to win an audience. The Baby soon evolved into a “glamorous blonde doll” and in 1946 she opened the first luxury casino in Las Vegas, the Flamingo, financed by notorious mobster Bugsy Siegel. We have one of her earliest television appearances where she does an old song-and-dance routine with a pre-Honeymooners Jackie Gleason. Who could have imagined that savvy inheritor of show business tradition would become one of TV’s first modern women?

Sally Rogers is one of the key women characters in the history of television. Feisty and independent, Sally was an equal to her male coworkers, one of he boys in the writer’s room. Created by Carl Reiner, Rose gave the role fire and soul. She went well beyond the Reiner’s initial stereotype of a woman searching for a husband; she was a woman as quick-witted and sarcastic as her male counterparts, and offered suffered because of her smarts. Rose infused her character with comedy and pathos, a supporting player who was as multi-dimensional as the stars. Her romantic travails often left her alone, especially the heartbreaking episode on her birthday with former flame Leo Fassbinder; she survived with her cat, Mr. Henderson, and her wits.

As Rose Marie discovered, her Sally Rogers became a feminist hero to many, encouraging girls to become comedy writers and to live independently. After this seminal role, Rose continued entertaining, by being herself on Hollywood Squares and the theatrical revue 4 Girls 4.  Rose Marie has had one of the most remarkable careers in show business, and we wish her the happiest of birthdays and another great year ahead.

   
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  • Thanks for the comments Longtimer and Rich. I agree that Sally Rogers gave more freedom for women to imagine themselves in the workplace. Rich, Rose Marie writes quite a bit about her daughter, whom she calls Noopy, in her excellent memoir, Hold the Roaes.


    Ron, August 16, 2011 at 3:07 pm

  • We, that is members of my generation, saw re-runs of the Dick Van Dyke show over independent stations during the day. We loved these characters, Rose Marie of course. Watching grown people at jobs and at home gave us the opportunity to imagine what we would be as grown-ups. Sally Rogers desire to get married and start a family was always part of her character, but she didn't play it with desperation. She was a terrific friend to her work mates and funny as well.


    Longtimer, August 16, 2011 at 12:05 pm

  • In addition to Rose Marie’s long involvement in television, her daughter Georgiana was part of the production staff on the CBS soap opera Search For Tomorrow . According to a short blurb within the “Berry Buchanan’s Inside Hollywood” column that appeared in the February, 1974 edition of Daytime TV , a magazine with circulation of 575,000, edited by Paul Denis, and published by Sterling House, Inc, a (then) division of Warner Communications, stated that Georgiana (then age 25) “...also won lots of medals as an accomplished horsewoman.”

    -Rich Borowy
    Los Angeles, CA


    Rich Borowy, August 15, 2011 at 1:21 pm

  • I certainly agree with your assessment of The Dick Van Dyke Show, ecmyers. The series will be celebrating its 50th anniversary this fall. It was nice to see that the Television Critics Association gave The Dick Van Dyke Show its Heritage Award this past weekend. And Rose Marie was there for the ceremony.


    Ron, August 10, 2011 at 10:01 am

  • Thanks for sharing this wonderful remembrance. The Dick Van Dyke show is one of my favorites and I'm slowly rewatching it on DVD. It really holds up as the best of comedy, in no small part to the multitalented cast and the genuinely funny writing.


    ecmyers, August 09, 2011 at 8:23 pm

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About

Ron Simon

Curator, Television and Radio

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Ron Simon has been a curator at The Paley Center for Media since the early 1980s. He is also an adjunct associate professor at Columbia University, New York University, and Hunter College, where he teaches courses on the history of media. Simon has written for many publications, including The Encyclopedia of Television and Thinking Outside of the Box, as well as serving as host and creative consultant of the CD-ROM Total Television. A member of the editorial board of Television Quarterly, and a judge on the George Foster Peabody committee, Simon has lectured at museums and educational institutions throughout the world. Among the numerous exhibitions he has curated are The Television of Dennis Potter; Witness to History; Jack Benny: The Television and Radio Work; and Worlds Without End: The Art and History of the Soap Opera. He also discovered such lost programs as the live Honeymooners and the only video performance of the Rat Pack.

Interests:

Anybody and everything that can be transformed into a pixel.

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Ron Simon
rsimon@paleycenter.org

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