September 13, 2011
Saturday Night's Alright for What?
by Ron SimonI am happy to report that Susan Orlean’s smart and witty
joyride into that American evening unlike any other, Saturday Night, is back in print after twenty years. Even back in the early nineties, Susan perceptively understood that this nocturnal release of passion and intensity was undergoing a fundamental change. Her book proves so prescient in illuminating how technology was beginning to transform the one evening where people “get together, go dancing, go bowling, go drinking, go out to dinner, get drunk, get killed, kill other people, go out on dates, go to parties, listen to music, sleep, gamble, watch television, go cruising, and sometimes fall in love.”
I consulted with Susan, one of the New Yorker's most irresistible and zestful writers, about the watching TV chapter. For forty years, the medium broke new ground on Saturday nights. Network TV saved its best and most challenging for Saturday. In the fifties, Your Show of Shows with the incandescent Sid Caesar and Imogene Coca was as hip and satirical about contemporary mores as any movie or play. In the sixties, The Defenders was serious and thoughtful, probing societal ills like few series in media history. In the seventies, the evening became very reflexive, where single people could watch Mary Richards justify the joys and challenges of the single working life. The Mary Tyler Moore Show captured the zeitgeist as well as any show in pop culture, reframing the concept of family.
Even in the succeeding downward eras, Saturday night prime time reflected some type of societal yearning. The eighties was pure escapism led by The Love Boat and Fantasy Island. The nineties became harder edged with the show that helped to jumpstart the reality movement, Cops. For fifty years TV programmers tried to make the evening special, some competition at least to outside activities.
Now network television has made Saturday evening a total graveyard for reruns and outsourced events. I look at the Fall Previews of TV Guide and Entertainment Weekly and Saturday now is just skipped altogether. There are six days of primetime network programming, and on Saturday the executives, I guess, rest. The big news is that CBS will move Rules of Engagement to Saturdays, their first original series to hit that fall night in six years. As star David Spade wisecracks, “maybe people [will] flip over from the Proactiv infomercial.”
Obviously digital technology has made the idea of a nightly schedule almost irrelevant. As Susan points out in the afterword, television used to create “a virtual community before we had even thought of the idea of virtual communities.” Saturday Night Live can still generate that must-see-live TV excitement on occasion, but the evening is almost totally dead, TV wise. Sunday night now has that aura of media connection. The Video Music Award’s record-breaking ten-million tweets a few weeks ago proved communities can be built on that night.
Susan will be talking at the Paley Center during our PaleyDocFest in October about her latest work on the animal superhero Rin Tin Tin. Before then, let us know if you think Saturday night still could have some viability for any sort of original network television. We leave you with the Bay City Rollers classic about the magic of that evening.
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About
Ron Simon
Curator, Television and Radio
Ron Simon has been a curator at The Paley Center for Media since the early 1980s. He is also an adjunct associate professor at Columbia University, New York University, and Hunter College, where he teaches courses on the history of media. Simon has written for many publications, including The Encyclopedia of Television and Thinking Outside of the Box, as well as serving as host and creative consultant of the CD-ROM Total Television. A member of the editorial board of Television Quarterly, and a judge on the George Foster Peabody committee, Simon has lectured at museums and educational institutions throughout the world. Among the numerous exhibitions he has curated are The Television of Dennis Potter; Witness to History; Jack Benny: The Television and Radio Work; and Worlds Without End: The Art and History of the Soap Opera. He also discovered such lost programs as the live Honeymooners and the only video performance of the Rat Pack.
Interests:Anybody and everything that can be transformed into a pixel.
Contact
Ron Simon
rsimon@paleycenter.org
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Many thanks for your very perceptive comments Rich, Michael42 and AA. AA raises a very interesting question about the last strong programming strategy on Saturday night. Certainly making a show for single people in the seventies was bold. I respect the idea of creating a quality show for an audience you know is watching. The Golden Girls did the same thing for a different audience in the eighties, a show for seniors and a younger generation, potential Saturday night viewers. As Rich points out, there have been many types of Saturday network shows that have meant something valuable to viewers. I hope today's audience is getting equal value elsewhere because network TV has deserted them. And to Michael's question, my refernce books have CBS's Walker, Texas Ranger coming in 25th for the 1998-99 season. I guess that is a mark David Spade can try to match this season.
Ron, September 16, 2011 at 1:00 pm
Saturday night for domestic TV proved that it was far from being “the loneliest night of the week”! Many a great program aired on this day from the beloved (Carol Burnett Show, Emergency, Mission Impossible, Gunsmoke, etc). to the semi forgotten (Bridget Loves Bernie, Maya, The New Land, Matty’s Funnies Starring Beanie & Cecil, etc.) NBC showcased its Saturday Night At The Movies, bringing high quality theatrical films for the first time on TV! (“The Godfather”, with a special introduction by Francis Ford Coppala made its TV debut in 1974, and “Gone With the Wind” premiered two years later!) Nearly everyone would be watching All In The Family, and to talk about that week’s episode on Monday morning!! Sadly, Saturday night TV for “the big three” fell on the wayside as Saturday Morning TV once dominated kidvid! (Another animal as that stands!) Then again, with a ‘watch-anything-whenever-on-whatever’ attitude, the seventh day of the week is that--just another day!
Rich Borowy
Los Angeles, CA
Rich Borowy, September 15, 2011 at 7:33 pm
ah, your question made me curious. I am sure Ron had more reliable figures, but according to Wikipedia, the last top 20 rated scripted drama or comedy on Saturday night was "Walker, Texas Ranger". It finished 15th for season 1998-99. By the 2000 season both ABC and NBC were programming movies, Fox had "American Most Wanted" and "Cops", with only CBS doing scripted series (and bombing with it).
But even before that Saturday was the graveyard Friday now is.
michael42, September 15, 2011 at 5:17 pm
I've wondered about this question of Saturday night programming. The lack of strategic programming predates the rise of digital media -- and I think maybe even the rise of cable TV. I think it may go back to the 1980s.
Was "The Mary Tyler Moore Show" the last of the strong Saturday night shows? Maybe "The Mary Tyler Moore Show" and "Saturday Night Live" were happy mistakes. Both shows were started without the networks having much confidence in their success.
I'm wondering if the success of "60 Minutes" changed the way Sunday nights were programmed. (Wasn't that the night that "The Smothers Brothers Comedy Hour" was on?)
ah, September 14, 2011 at 6:26 pm
Thanks for your comments SJB and Michael42. I looked at a random year, 1965, and at 8:00 was Jackie Gleason, Shindig, and Flipper. In that one daypart you had programs for adults, teens, and kids, three good programming strategies. I am sure many families now program their own Saturday with DVDS, videos, games, and other media. But college football and Nascar draw some big numbers, so network TV is not forgotten. In 1975 a new concept like SNL worked in late night. I am still puzzled why you can't experiment with some inexpensive, perhaps interactive, programming. So many earlier experiments on Saturday have worked in all sorts of gneres, from variety to reality. But the networks have seemed to give up; and I am not sure the real reason.
Ron, September 14, 2011 at 4:37 pm
I have been surprised, with the success of college football on Saturday night, the networks have not offered more sports programming there.
I also wonder when the movie studios still do well with family films featuring animals why there are no such programs on Saturday night TV.
I understand demographics, but there are advertisers who will pay for programs aimed at other groups. Even if the network makes less money doing it, it has to be better than nothing.
michael42, September 14, 2011 at 3:50 pm
I think the rules have changed regarding network television programming in general, let alone Saturday night.
When I was a kid, Saturday night still reflected the taste of the older generation: we had Jackie Gleason and the American Scene Magazine, even when his enthusiasm for his show was waning. Opposite him was the Lawrence Welk Show with Gilligan's Island somewhere in the mix as well as Mannix, a private eye show with Mike Connors.
Now a good part of the audience (i haven't seen figures for this so please correct me if I'm wrong) can watch shows when they want to. Introducing a new series will probably require cross promotion on web television services as well as on cable. The broadcast tv schedule might even be a distant second in consideration.
sjb1956, September 14, 2011 at 12:03 pm