Hunt for the Newsroom of Tomorrow
Executives from Google News, the WSJ, CNN.com and others discuss possible solutions for the most important challenges facing quality journalism.
Moderator: Andrew Heyward
Josh Cohen, Senior Business Product Manager, Google News
Martin T. Moe, Senior Vice President, AOL Media
Alan Murray, Deputy Managing Editor and Executive Editor, Online, The Wall Street Journal
Eliot Pierce, Vice President, Advertising and Digital Strategy, Business Development and Ad Operations, The New York Times
According to our panelists, the newsroom of tomorrow will be a much more interactive and social place, buzzing with talented, multi-media savvy journalists, and will offer audiences a far more individual and customizable news experience.
Heyward: What is the most disruptive change effecting your decisions?
Cohen: Issue of personalization: "Balancing the challenge of getting [people] exactly what [they] want to read but also making sure that people are still reading what they should."
Moe: Breakdown of distribution models: "We are very bullish on the future of high-quality journalism, we just think the distribution models are changing and the players producing certain forms of journalism are going to change. But it happens to be the most exciting time in journalism."
Murray: Ability to develop relationships with the audience: "What's increasingly clear is that the best journalists in the world that we're moving into are the ones that are in constant contact with the people they are writing for. "Pierce: The rise of mobile devices and changing protocols: "We're on every device, and we're quite successful on most of them but the support of them is going to take its toll...The introduction of HTML 5 I think will take a lot of the multimedia journalists that we've cultivated and developed for a swing because we've been producing stuff in Flash... For students out there, I'd almost focus more on HTML 5 right now then I would on Flash."