About GoldRun

GoldRun is a new augmented reality app that enables users to locate, interact with, and take photos of GPS-linked virtual objects positioned in the real world. A powerful promotional tool tailored for the mobile environment, the app hosts AR-driven social media games, guides, virtual photo booths, and loyalty programs designed to drive traffic to physical and online destinations, increase product sales, enhance brand engagement, and bolster viral impact. GoldRun users take pictures alongside virtual objects and can immediately post these photos to Facebook. By helping brands tap into this image sharing impulse, the app turns social networks into even more effective distribution channels as “GoldRunners” share images of themselves interacting with everything from scenes in blockbuster films, to iconic sports figures and the season’s must-have fashion items.

Find out more by visiting www.goldrungo.com.

Founder and Chief Executive Officer
GoldRun

Vivian Rosenthal is the founder and chief executive officer of GoldRun. Previously, Rosenthal cofounded Tronic Studio, a digital media and experiential design company whose clients included GE, Sony, Microsoft, Nike, Target, Oracle, Xerox, Samsung, and HP, among many others. Rosenthal has been named one of the Top 50 Global Creatives of 2010 by Creative Magazine and has spoken at numerous conferences on the intersection of advertising and technology, including the recent CaT conference by Ad Age. She has been selected as a jury member for the prestigious Andy Awards and One Show Interactive Awards, both of which celebrate the best in digital advertising and media. Her work has been featured on CNET, the Today Show, and Apple.com as well as in Fast Company, Newsweek, and Wired. Rosenthal holds a master's degree from Columbia University's Graduate School of Architecture and a bachelor's degree from Brown University.

Presented February 3, 2011