About Klout

Klout is the standard for influence. It all started in late 2007 while Joe Fernandez was recovering from jaw surgery. Mouth wired shut, he relied on social media to keep his friends and family up-to-date on his recovery. There was something amazing to him about being able to instantly share his thoughts and opinions with the people who trusted him the most. More importantly, since this was happening on the social Web it was scalable and measurable. Obsessed with this idea of influence on the social web, Klout was born and an amazing team of scientists, engineers, thinkers, and dreamers banded together to create a standard where one had never been before. Klout isn’t about figuring out who is on the “A-list.” We believe that every person who creates content has influence. Our mission is to help every individual understand and leverage their influence. We all have the movies, bands, restaurants, or games that we made popular within our networks. We believe it’s time the impact of the individual is recognized. Take part in the Klout revolution.

Find out more by visiting klout.com.

CEO and Cofounder
Klout

There is really no way to make sense of the fact that Joe Fernandez helps decide who is influential and who isn't, unless this is one of those movies where the nerdy kid makes a wish and it ends up coming true. Fernandez grew up in Las Vegas and attended University of Miami and Oxford University. Before Klout, he was the director of innovation and research at OnBoard Informatics, building large scale data solutions for the real estate industry. He also cofounded Evalulogix, which helped analyze special education testing data for over 5000 school districts.

Presenting April 7, 2011