About Mixpo

Consumers move effortlessly between TV and the Web. How can advertisers do the same economically and seamlessly? Mixpo. Mixpo helps advertisers extend their TV advertising to the Web efficiently and effectively while making sure consumers experience brands consistently, no matter which screen has their attention. Our technology gives advertisers the ability to easily transform existing TV spots into dynamic video ads that run in any standard display ad unit. These dynamic VideoAds deliver both powerful, targeted messaging and a rich user experience. Mixpo solves real marketing problems and simplifies the process of delivering the right message to the right audience at the right time. Our dynamic video advertising solutions are designed for media companies, agencies, and advertisers.

Find out more by visiting mixpo.com.

President and CEO
Mixpo

Mixpo is the leading provider of dynamic online video advertising solutions. Anupam Gupta is responsible for directing Mixpo’s overall vision and strategy. He has a ceaseless passion for solving the complex problems that media companies and ad agencies face in today’s multimedia world. Gupta believes that the real needs of customers provide the true roadmap for the business. Before joining Mixpo, he led the global product management and marketing teams for several MSN services at Microsoft, including MSN Messenger. He holds an MBA from Cornell University and an undergraduate engineering degree in computer science from Birla Institute of Technology & Science in India. Gupta resides in Seattle with his wife and two kids.

Presenting April 7, 2011