About Stroome

Stroome provides a single platform for editing, posting, and searching digital video. The need for such a service was identified by journalist Nonny de la Peña in her struggle with the labor and time-intensive process of retrieving and sending hard copy through the mail, and formatting video from PC to Mac. Self-described as "participatory video," what's especially exciting is the collaborative nature of Stroome - editors can work together making comments and edits onsite rather than sending off video from one person to the next. The origin of the name Stroome (from the Dutch word stromen, which means ‘to move freely') represents the company's desire to facilitate the free flow of ideas and content. De la Peña and cofounder Tom Grasty aim for Google-like lexicographical status: they want people to say "Stroome me" when they have some great content they want to share. Prototyped by de la Peña and Grasty at USC Annenberg in the fall of 2008, the team has recently been awarded $200,000 to develop and distribute Stroome by the 2010 Knight Foundation News Challenge.

Find out more by visiting www.stroome.com. 

Cofounder
Stroome.com

Nonny de la Peña is the cofounder of Stroome.com and a senior research fellow in immersive journalism at the USC Annenberg School for Communications and Journalism. With Stroome.com and while at USC, she is pushing boundaries for entrepreneurial and technologically innovative journalistic endeavors. A graduate of Harvard University, she is an award-winning documentary filmmaker with twenty years of journalism experience including as a correspondent for Newsweek magazine and as a writer whose work has appeared in the New York Times, Los Angeles Times magazine, Premiere magazine, and others.

Presented November 18, 2010