Away We Go on Our Green Journey

An Inconvenient Truth and Media Campaign as Change Agent

In 2006, over forty years after Silent Spring, Al Gore’s movie An Inconvenient Truth and associated media campaign employed many of Rachel Carson’s tactics to educate and launch a movement to end climate change. An Inconvenient Truth educated the public on human activities that cause global warming by guiding the audience through the science of how the increase in greenhouse gases in the atmosphere caused by human activities results in the warming of the earth, impacting all facets of our lives including ocean and agriculture productivity, droughts, flooding of major cities, and storm frequency.

While Rachel Carson relied on letters, phones, and the occasional article to coordinate activism, through the We Campaign, Al Gore was able to use modern day communication and media devices including the internet, email, and television. Through social networking and online marketing, Al Gore and his allies have utilized new media tools to create a grassroots movement encouraging individuals to write to their city, state, and national representatives and to do their personal part to reduce greenhouse gas emissions. A key tenant of Al Gore’s work has been framing the climate debate as a moral issue rather than a political issue to unite people, organizations, and countries all over the world to work together to solve the climate crisis.

Al Gore’s An Inconvenient Truth created a groundswell of support for solving the climate crisis, as demonstrated by the movie winning an Academy Award and jointly receiving the Nobel Peace Prize with the Intergovernmental Panel on Climate Change.

Trailer: An Inconvenient Truth

The trailer for An Inconvenient Truth discusses the warming trends and impacts of climate change noting that there is scientific consensus that we are causing global warming and that the time to act is now.

We Can Solve It - Pat Robertson and Al Sharpton

A commercial from the We Can Solve It campaign stresses the importance of working together to solve the climate crisis, bridging political and religious divides.

Notebook: Gore's Prize (CBS News) – Oct. 12, 2007

Katie Couric reflects on the significance of Al Gore and the Intergovernmental Panel on Climate Climate Change receiving the Nobel Peace Prize.

[Click to watch]

Intro | Silent Spring | Evolving Awareness | An Inconvenient Truth | Greening Media | Paley Greening | Going Green