UNIVERSITY OF CALIFORNIA AT SAN FRANCISCO: HOCKEY {ADVERTISING AGE: BEST COMMERCIALS OF 1989}

Summary

This commercial for the University of California at San Francisco suggests that because the university has no sports program, it places a greater emphasis on academics than other universities do. As faculty member Dr. C.C. Wang is shown donning a hockey goalie's face mask and attempting to protect the goal, the announcer explains that his work on parasitic diseases has saved millions in Africa from a dreaded plague known as "river blindness." "If we had sports teams made up of remarkable people like Dr. Wang," the announcer says, "you'd probably know all about us, right?" Slogan (supered): "125 years and still no sports. U.C. San Francisco."

Details

  • NETWORK:
  • DATE: 1989
  • RUNNING TIME: 0:00:30
  • COLOR/B&W:
  • CATALOG ID: AT:21951.073
  • GENRE:
  • SUBJECT HEADING: Hockey
  • SERIES RUN:
  • COMMERCIALS:

CREDITS

    • Johns & Gorman Films … Production Statement
    • Debbie King … Producer
    • Gary Johns … Director
    • Jeffrey Goodby … Copywriter
    • Ed Crayton … Copywriter
    • Steve Emerson … Copywriter
    • Jeremy Postaer … Art Director