SCANDINAVIAN AIRLINES: S.A.S. 747-B {ART DIRECTORS CLUB, 1977: 56TH ANNUAL EXHIBITION, REEL 2 OF 3}

Summary

In this commercial for Scandinavian Airlines, technicians are shown studying blueprints of one of the world's most advanced airliners: the 747-B. The announcer explains that before Scandinavian Airlines put the 747-B into service, the company's engineers made over 1100 improvements on it. Now, he says, the 747-B is "the most advanced" advanced plane in the world. Slogan (supered): "SAS. Scandinavian Airlines. When an airline is well run, the passenger profits from it."

Details

  • NETWORK:
  • DATE: 1976
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:22415.032
  • GENRE:
  • SUBJECT HEADING:
  • SERIES RUN:
  • COMMERCIALS:

CREDITS

    • Brillig … Production Statement
    • Tanya English … Producer
    • Joe Pytka … Director
    • Ed McCabe … Director
    • Ray Alban … Creative Director, Art Director
    • Ron Berger … Copywriter