SCANDINAVIAN AIRLINES: {ART DIRECTORS CLUB, 1977: 56TH ANNUAL EXHIBITION, REEL 2 OF 3}

Summary

In this commercial for Scandinavian Airlines, a jet plane is shown soaring above the barren snow-covered landscape that lies far above the Arctic Circle. The announcer explains that airlines avoided flying over this remote region until Scandinavian Airlines engineers determined that they could cut hours off the trip to Europe by flying over the Pole. "Today SAS still invests millions of dollars in search of more efficient ways to fly," he says. "We can afford to. We've made money thirteen years in a row." Slogan (supered): "SAS. Scandinavian Airlines. When an airline is well run, the passenger profits from it."

Details

  • NETWORK:
  • DATE: 1976
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:22415.033
  • GENRE:
  • SUBJECT HEADING:
  • SERIES RUN:
  • COMMERCIALS:

CREDITS

    • Brillig … Production Statement
    • Tanya English … Producer
    • Joe Pytka … Director
    • Ed McCabe … Director
    • Ray Alban … Creative Director, Art Director
    • Ron Berger … Copywriter