WISE POTATO CHIPS: SUPERMARKET {ART DIRECTORS CLUB, 1978: 57TH ANNUAL EXHIBITION, REEL 7}

Summary

In this commercial for Wise Potato Chips, a housewife shops at the supermarket. Imitating her husband's tone of voice, she says that he hates potato chips that come from a can. But after trying one, he has changed his mind. Now he is disappointed when she fails to buy new Stackable Potato Chips from Wise. Slogan: "Try new Stackables from Wise. You won't be disappointed."

Details

  • NETWORK:
  • DATE: 1977
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:22422.006
  • GENRE:
  • SUBJECT HEADING:
  • SERIES RUN:
  • COMMERCIALS:

CREDITS

    • Steve Horn, Inc. … Production Statement
    • Marc Mayhew … Producer
    • Steve Horn … Director
    • Brian Olesky … Copywriter
    • Ed McCabe … Art Director