VOLVO: SWEDISH WINTER {ART DIRECTORS CLUB, 1973: 52ND ANNUAL EXHIBITION}

Summary

In this commercial for Volvo, a Volvo sedan travels through a snow-covered landscape. The announcer explains that in parts of Sweden, winter arrives in October and lingers until May. "Our cars better not break down. A man could freeze to death waiting for help," he says. "If a heater doesn't function properly, it's more than an incovenience. It could be a catastrophe." Slogan: "Volvo. We build them the way we build them because we have to."

Details

  • NETWORK:
  • DATE: 1972
  • RUNNING TIME: 0:01:00
  • COLOR/B&W: Color
  • CATALOG ID: AT:22426.020
  • GENRE:
  • SUBJECT HEADING:
  • SERIES RUN:
  • COMMERCIALS:

CREDITS

    • James Garrett & Partners … Production Statement
    • Ed McCabe … Producer, Copywriter
    • John Danza … Producer, Art Director
    • Bo Widerberg … Director