VOLVO: SOUND OF QUALITY {SCALI, MCCABE, SLOVES -- THE FIRST TWENTY YEARS, PART I (1967-1987)}

Summary

This commercial presents Volvo as a car with quality engineering. At a competitor's plant, engineers slam the same car door section repeatedly as a "sound" test that is believed to indicate quality. The announcer states that Volvo considers the engineering throughout the car more indicative of quality than the sound made by the car door.

Details

  • NETWORK:
  • DATE: 1967
  • RUNNING TIME: 0:01:00
  • COLOR/B&W: Color
  • CATALOG ID: AT88:0002
  • GENRE:
  • SUBJECT HEADING:
  • SERIES RUN:
  • COMMERCIALS:

CREDITS

    • Mike Cuesta … Director
    • Ed McCabe … Copywriter
    • Sam Scali … Art Director
    • Jack Klugman … Voice-over, Talent