FOR IMMEDIATE RELEASE

June 13, 2016

Discovery Channel Shark Week VR Experience Comes to Paley Center LA

THE PALEY CENTER FOR MEDIA IN BEVERLY HILLS TO PRESENT A SPECIAL VIRTUAL REALITY EXHIBIT WITH DISCOVERY CHANNEL’S SHARK WEEK

Guests can immerse themselves in the free, open to the public experience June 26 – July 3, 2016

BEVERLY HILLS, CA – June 13, 2016 – The Paley Center for Media today announced it will present a free, open to the public virtual reality (VR) exhibit in conjunction with Discovery Channel’s Shark Week, beginning Sunday, June 26, 2016, at the Paley Center’s Los Angeles location (465 N. Beverly Dr, Beverly Hills, CA 90210).

This exclusive Discovery Channel Shark Week VR Experience coincides with the much-anticipated televised debut of the 28th anniversary of Shark Week on the Discovery Channel, and will run through Sunday, July 3, 2016. This special VR exhibit at the Paley Center, equipped with Samsung headsets, will give shark fans a jaw-dropping experience that features multiple virtual reality experiences for visitors to explore and immerse themselves in the popular summer television event. The exhibit hours are Wednesdays to Sundays from 12:00 to 5:00 pm PT.

“The Paley Center for Media is the only place where television fans can see their favorite TV shows come to life through interactive and virtual reality exhibitions, and we’re thrilled to launch this exciting Shark Week exhibit with one of the hottest events on television,” said Maureen J. Reidy, President and CEO of The Paley Center for Media. “This Shark Week virtual reality exhibit at the Paley Center will give fans an engaging experience as they take a deep dive into Discovery Channel’s shark-infested world that thrills so many around the globe.”

“Shark Week is committed to spotlighting the importance of shark conservation and creating thrilling content using the most innovative and cutting edge technology,” said Rich Ross, Group President, Discovery Channel, Animal Planet and Science Channel. “This is Shark Week’s 28th anniversary, but our first year providing a virtual reality Shark Week experience. It is the perfect opportunity to join forces with The Paley Center for Media to showcase the technology and transport our fans into all the shark action.”

This exhibit is part of the Paley Center’s ongoing commitment to preserving, exploring, and interpreting the media through its extensive public Archive and educational programs. The Paley Center is home to the nation’s foremost publically accessible archive of television, radio, and new media content, with over 160,000 programs spanning the history of media.
 
For updates, please visit paley.me/sharkweek, and follow the Paley Center on Facebook and @paleycenter on Twitter.


About The Paley Center for Media:
The Paley Center for Media, a 501(c)(3) nonprofit organization with locations in New York and Los Angeles, leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. Drawing upon its curatorial expertise, an international collection, and close relationships with the leaders of the media community, the Paley Center examines the intersections between media and society. The general public can access the collection and participate in programs that explore and celebrate the creativity, the innovations, the personalities, and the leaders who are shaping media. Through the global programs of its Media Council and International Council, the Paley Center also serves as a neutral setting where media professionals can engage in discussion and debate about the evolving media landscape. Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information, please visit paleycenter.org

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