Show and Sell: Jerry Della Femina on TV’s Take on the Ad Game

May 11, 2011
6:30 PM ET
New York
   

It is impossible to talk about television without talking about advertising—the medium was essentially invented to sell soap flakes—but how has the tube fared at depicting the elusive art of selling? Advertising legend Jerry Della Femina, one of the leading lights of the sixties “creative revolution” and a direct inspiration for the critically adored Madison Avenue chronicle Mad Men, will present and discuss a selection of clips from programs dramatizing the advertising game, from the broad hijinks of Bewitched to the more rarefied labors of the gang at Sterling Cooper. Shows about creative people in advertising supported by advertising made by creative people . . . we’re through the looking glass, people. Please take off your shoes.

Held in conjunction with Creative Week New York, May 9 to May 15.

Follow the live tweets @PaleyCenter on Twitter and use #DellaFemina and #PaleyLiveNY to join the conversation! 

This event is part of the Robert M. Batscha University Seminar Series.   

Jerry Della Femina
 

More Paley Events Calendar

PaleyScreenings23 Banner Mobile
PaleyScreenings
Ongoing—Daily Screenings from the Paley Archive
The Paley Museum, 25 West 52 Street, NYC

Upcoming Screenings at The Paley Museum

THT Exhibit CRM Feature Thumb
PaleyExhibit
Friday, April 4, 2025 – Sunday, June 8, 2025
The Paley Museum, 25 West 52 Street, NYC
Free for Paley Members I Included in General Admission

The Legacy of The Handmaid’s Tale: June’s Evolution from Handmaid to Rebel 

Thumb 1200 x 675 PE25 ClassicTV
PaleyExhibit
Wednesday, April 16, 2025 – Sunday, June 1, 2025
The Paley Museum, 25 West 52 Street, NYC
Free for Paley Members I Included in General Admission

Classic TV Comes to Life
Television Treasures from the Dr. Stewart Berkowitz Collection