Paley IC Summit 2014

IC2014 New York Agenda

The Power of Storytelling: Plotting the Future of Media

Media is fundamentally the business of telling stories, from entertainment and news to advertising, social media and gaming. The rapid emergence of new technologies and platforms for producing and distributing content is changing the way we create, consume, and connect through storytelling on a global scale. IC2014 explored this worldwide evolution in storytelling, including the evolving structure and platforms through which content is distributed; the importance of good narrative in advertising and how the readiness of mobile devices and interactively has turned the audience into the storytellers. 




Agenda:

Wednesday, November 19, 2014
6:30pm – 9:00pm  WELCOME RECEPTION AT HEARST TOWER

Thursday, November 20, 2014
8:15am – 9:00am  BREAKFAST/REGISTRATION
9:00am – 12:15pm MORNING SESSIONS
12:15 – 1:45pm LUNCH
2:00 – 5:45pm AFTERNOON SESSIONS
5:45 – 7:30pm COCKTAIL RECEPTION

Friday, November 21, 2014
8:15am – 9:00am BREAKFAST/REGISTRATION
9:00am – 12:45pm MORNING SESSIONS
1:00pm – SUMMIT CONCLUDES

 

Sessions:

November 20th, 2014

8:00 - 8:45am: REGISTRATION

8:45 - 9:00am: WELCOME
Frank A. Bennack, Jr.,
Chairman, The Paley Center for Media
Maureen J. Reidy,
President and CEO, The Paley Center for Media

9:00 - 9:30am: OPENING KEYNOTE: Katie Couric, Yahoo Global News Anchor
A conversation with news anchor Katie Couric about telling daily stories, the art of the interview, and finding new audiences on new digital channels. Moderated by Pat Mitchell, Executive Vice Chair, The Paley Center for Media.

9:30 - 9:50am: PRESENTATION: LET IT GO GLOBAL
Peter Del Vecho, Producer, Frozen, Walt Disney Animation Studios discusses the ways in which Disney localizes its content around the world.

9:50 - 10:00am: ALL STORIES ARE LOCAL
Part I
PRESENTATION: Arzuhan Doan Yalçnda, Chair, Dogan TV Holding gives a look at the evolution and international popularity of Turkish drama.

10:00-10:30am:
Part II
A conversation with Piv Bernth, Head of Drama, Danish Broadcasting, Avi Nir, CEO, Keshet Media Group, and Alex Mahon, CEO, Shine Group about telling stories that travel and transcend barriers. Moderated by Katherine Oliver, Principal, Bloomberg Associates.

10:30 - 10:45am: BREAK

10:45-11:15am: TV EVERYWHERE
A conversation with Richard Plepler, CEO, HBO about the durability of the HBO brand, the new prestige of TV, standalone streaming and the future of premium programming in a disaggregated world. Moderated by Willie Geist, anchor, Today, NBC.

11:15 - 11:45am: CONNECTING THE VIRTUAL WORLD
A conversation with Dan Rose, VP, Content and Media Partnerships, Facebook and Jason Rubin, Head of Worldwide Studios, Oculus VR about their groundbreaking virtual reality technology and the revolutionary possibilities of immersive engagement with news, entertainment, and beyond. Moderated by David Kirkpatrick, CEO, Techonomy; author, The Facebook Effect.

11:45am - 12:15pm: A SHAREABLE FEAST
A conversation with Padma Lakshmi, author, host, Top Chef, Bravo and Steven Kydd, Cofounder, Tastemade about the power of food as a medium for telling stories. Moderated by Dana Cowin, Editor-in-Chief, Food & Wine.

12:15 - 1:45pm: NETWORKING LUNCHEON AT 21 CLUB

2:00 - 2:30pm: COSMO GIRLS AROUND THE WORLD
A conversation with Joanna Coles, Editor in Chief, Cosmopolitan, Editorial Director, Seventeen and Duncan Edwards, President, Hearst Magazines International about adapting the venerable women’s brand for different regional audiences. Moderated by Bianna Golodryga, Anchor, Yahoo News & Finance.

2:30 - 2:40pm: PRESENTATION: GRAPHIC INDIA
A presentation from Sharad Devarajan, Cofounder & CEO, Graphic India about the universal appeal of Indian superheroes.

2:40-3:10pm: REWRITING THE RULES
A conversation with Debra Lee, Chairman and CEO, BET Networks about creating programs that defy expectation and blaze new trails. Moderated by Julia Boorstin, Media & Entertainment Reporter, CNBC.

3:10 - 3:40pm: BREAK

3:40 - 4:10pm: MOBILIZING MILLENNIALS
A conversation with Jeremy Bird, Founding Partner, 270 Strategies and Jake Horowitz, Cofounder/Editor-in-Chief, Mic about the art of political storytelling and engaging Millennial voters. Moderated by Alicia Menendez, Host, AM Tonight, Fusion.

4:10 - 4:45pm: PROFILES IN COURAGE
A conversation with Bassem Youssef, Host, Al-Bernameg and Sharmeen Obaid-Chinoy, journalist and documentary filmmaker about speaking truth to power. Moderated by Suroosh Alvi, Cofounder, VICE Media.  

4:45 - 5:30pm: THE PASSION OF THE FAN
A conversation with Connor Schell, VP and Executive Producer, ESPN Films and Original Content and Bill Simmons, Editor-in-Chief, Grantland about the narrative power of sports, the enduring importance of live programming, and the impact on popular culture. Moderated by Jason Hirschhorn, CEO, REDEF.

5:30 - 7:30pm COCKTAIL PARTY AT THE PALEY CENTER FOR MEDIA
Featuring demos of the Oculus Rift headset

NOVEMBER 21, 2014


8:15 - 8:45am: REGISTRATION

8:45 - 8:50am: WELCOME
Frank A. Bennack, Jr.,
Chairman, The Paley Center for Media
Maureen J. Reidy,
President and CEO, The Paley Center for Media

8:50 - 9:00am: PRESENTATION: GLOBAL MEDIA OUTLOOK
A presentation from John Burbank, President, Strategic Initiatives, Nielsen on trends shaping the global media landscape.

9:00 - 9:30am: THE NEW GOLDEN AGE OF STORYTELLING
A conversation with Ted Sarandos, Chief Content Officer, Netflix and Norman Lear about the evolution of TV storytelling from primetime broadcasts to anytime broadband and the enduring importance of making an impact. 

9:30 - 10:00am: THE BUSINESS OF MAKING AN IMPACT
A conversation with Jim Berk, CEO, Participant Media, Josh Sapan, CEO, AMC Networks, and David Stern, Commissioner Emeritus, NBA about promoting social and cultural impact around the world through storytelling in different genres and media. Moderated by Geoffrey K. Sands, Director and Leader, North American Media & Entertainment, McKinsey & Company.

10:00 - 10:10am: PRESENTATION: BRANDED CONTENT AT 180MPH
A campaign developed by TBWA\Chiat\Day and OMD for Nissan and Sony PlayStation that trains gamers to become real-world race car drivers and documents the process for a reality series on Spike. Presenter: Jeremy Meadows, Manager, Nissan Media Operations & Direct Marketing.

10:10 - 10:30am: BREAK

10:30 - 11:00am: NEWS IN A POST-ADVERTISING WORLD
A conversation with Jim Bankoff, CEO, Vox Media and Jonah Peretti, Cofounder/CEO, BuzzFeed about building digitally native media companies on digitally native business models. Moderated by Felix Salmon, Senior Editor, Fusion.

11:00 – 11:30am: STORYTELLING IN A POST-ADVERTISING WORLD
A conversation with Brian Terkelsen, CEO, MediaVest and Warren Leight, Executive Producer, Law & Order: SVU, NBC about the creative and business challenges and opportunities presented by the rise of ad-free subscription streaming platforms. Moderated by Joe Marchese, CEO, true[X].

11:30 - 12:00pm: NEW MODELS FOR NEW STORIES
A conversation with Jon Avnet, Rodrigo Garcia, and Jake Avnet, writers/directors/producers, WIGS and Indigenous Media and Jon Miller, Chairman, Indigenous Media on creating a business model for producing and financing premium long-form digital entertainment content. Moderated by Rich Greenfield, Media & Tech Analyst, BTIG.

12:05 - 12:30pm: STORYSELLING
A conversation with Michael Roth, Chairman/CEO, Interpublic Group about trends in global ad spending, the evolution of mobile advertising, the outlook for native advertising and branded content, and the impact of data and programmatic buying on ad creative. Moderated by Maria Bartiromo, Anchor and Global Markets Editor, FOX Business Network.

12:30 - 1:00pm: CLOSING KEYNOTE
A special keynote conversation between Academy Award® winner Angelina Jolie and Tom Brokaw about Jolie’s experience adapting the beloved book Unbroken into an epic drama for Universal Pictures, ahead of its December 25 release. The director will explore how her deeply personal connection with the subject of the book, the late Louis “Louie” Zamperini, and the retelling of his remarkable story, influenced her filmmaking approach.
NOTE: There will be no live stream of the closing keynote session.