April 21, 2009

Going Green in the Entertainment Industry

Tuesday, April 21, 2009
7:00 pm ET
New York

A Green Is Universal Case Study
Best Practices, Challenges, and Opportunities
An Event for the Entertainment & Environmental Communities

The Earth Day Eve Forum:
The Greening of Focus Features and Big Beach's Away We Go: An Inside Look

Doors open 6:30 p.m., Program begins promptly at 7:00 p.m. Reception to follow.

The greening of the Sam Mendes film, Away We Go, scheduled for release in June 2009, starring John Krasinski and Maya Rudolph, was a precedent-setting pilot project for carbon reduction and green production. This panel discussion will provide a forum to describe the results of the pilot and the methodology utilized and will conclude with a question-and-answer session to facilitate further learning and sharing of best practices.

Introductory remarks by:
Lauren Zalaznick, President, Green Is Universal
Pat Mitchell, President and CEO, The Paley Center for Media

Scheduled panelists include:
Jane Evans, Executive VP of Physical Production, Focus Features
Jeff Roth, Post-Production Supervisor, Away We Go
Peter Saraf, Producer/Partner, Big Beach
Mari Jo Winkler, Executive Producer, Away We Go
Beth Colleton, VP, Green Is Universal
Katie Carpenter (Moderator), Green Media Solutions

Event Location and RSVP

The Paley Center for Media
25 West 52 Street
New York City
A limited number of tickets are available to Paley Center Members.  Please rsvp to membership@paleycenter.org. Space is very limited and available on a first-come, first-served basis.

Partners and Contributors

Thank You to Focus Features and Big Beach.

This event is cohosted by the Paley Center and the Producers Guild of America, and has been underwritten by Green Is Universal, NBC Universal. Other groups providing content or other support for this effort include: New York Production Alliance, Environmental Defense Fund, The Climate Project, Global Green USA, and Green Media Solutions.



Intro | Silent Spring | Evolving Awareness | An Inconvenient Truth | Greening Media | Paley Greening | Going Green





Thank You

The Robert M. Batscha University Seminar Series is generously funded by Dick Wolf.