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  • LITTLE CAESARS: FINE PRINT {LITTLE CAESARS RETROSPECTIVE}

    (1988)

    In this commercial for Little Caesars, an elderly man at a rival pizza restaurant is perplexed when he orders the advertised special -- two pizzas for $10.99 -- and is charged $16.99. When he complains, he is referred to the restaurant's corporate attorne...

  • FIAT: {BARNEY MELSKY COMMERCIAL REEL} (TV)

    ()

    In this commercial for Fiat, European stunt driver Remy Julian is shown performing hair-raising feats behind the wheel of his favorite car: a Fiat 124. As he drives down staircases and off rooftops, the announcer explains that Julian has done more stunts...

  • MCDONALD'S: ROMEO & JULIET {NINE LEO BURNETT SPOTS FOR MCDONALD'S}

    (1986)

    This commercial for McDonald's introduces the new McD.L.T. burger by paraphrasing a scene from Shakespeare's "Romeo and Juliet." As the star-crossed lovers exchange amorous glances across a crowded room, the announcer explains that it's not just good when...

  • MYSTIC LAKE CASINO: THIEF {1994 ONE SHOW FINALISTS REEL}

    ()

    In this animated commercial for Mystic Lake Casino, a thief in Los Angeles is shown stealing a car. But when a thief in Minneapolis tries to do the same thing, the car won't start because of the frigid winter weather. Slogan (supered): "You're luckier t...

  • NICKELODEON: ACTUAL REALITY {1994 ONE SHOW FINALISTS REEL}

    ()

    In this commercial for Nickelodeon, the announcer explains that "actual reality" is a lot more fun than video games or "virtual reality" because you're actually there, doing something. Meanwhile, a teenager is shown playing basketball with a group of frie...

  • SEARS: LEATHER LOOK {AMERICAN TELEVISION COMMERCIALS FESTIVAL, CLIO AWARDS, 1969} (TV COMMERCIAL)

    (1968)

    In this commercial for Sears, a Spanish matador is shown practicing his moves with a leather cape in a courtyard setting. "Look into the leather look at Sears," the announcer suggests. As models strike dramatic poses in leather clothing from Sears, she g...

  • CLAIROL: BLONDE LINE {AMERICAN TELEVISION COMMERCIALS FESTIVAL, CLIO AWARDS, 1969} (TV COMMERCIAL)

    (1968)

    In this commercial for Clairol, several men admit that as far as they are concerned, all the clich?s about men's attitudes toward blondes are true. "I never knew an unfriendly blonde in my entire life," one man observes. "I like going out with blondes," s...

  • MCDONALD'S: POWER PLAY {MCDONALD'S CORPORATION: 24 ADS FROM 1994}

    (1994)

    In this commercial for McDonald's, a young couple is shown on a quiet night at home in front of the TV set. The woman cleverly gains control of the remote control device by handing her lover some McDonald's french fries. Slogan (supered): "What you want...

  • AMERICAN EXPRESS: {JEFF LOVINGER REEL}

    ()

    In this commercial for American Express, restaurant designer Terence Conran explains that his job is to deal with life as it is but to dream of life as it should be. "I think the function of the American Express Card is to make life easier," he says. "I ...

  • GUN CONTROL/CALIFORNIA'S INNOCENT VICTIMS: KEEP THEM OUT OF REACH {AICP SHOW REEL: 1993}

    ()

    In this student production of a public service announcement advocating handgun control, a housewife sends her daughter upstairs to fetch a pair of glasses while she talks on the telephone with a friend. Unfortunately, the girl finds a loaded handgun in h...

  • PEPSI: DREAMS {AICP SHOW REEL: 1993}

    ()

    In this commercial for Pepsi, Michael Jackson is shown walking through a deserted alley when he sees a vision of a beautiful girl. He follows her into a magical world of fantasy inhabited by princesses, children and animals. After a brief series of mirac...

  • BUDWEISER BEER: SPORTS BAR {AICP SHOW REEL: 1993}

    (1992)

    This commercial for Budweiser combines state-of-the-art computer animation with live action in a sports bar setting. As two sports fans are shown having a drink at the bar, tiny animated football players in uniform come to life and pursue each other acros...

  • SAMUEL ADAMS: RESTAURANT {ADWEEK: BEST SPOTS OF AUGUST 1995}

    (1995/08/xx)

    In this commercial for Samuel Adams Beer, a man is shown seated in an uncrowded restaurant. A lone glass of beer sits on the table before him. Meanwhile, the announcer poses a series of questions: "Do you love beer? Do you have a favorite beer glass? ...

  • 1-800-COLLECT: BRADY HOUSE PARTY {ADWEEK: BEST SPOTS OF JULY 1996}

    (1996/07/xx)

    In this commercial for MCI, a noisy party in a suburban house is in full swing when the phone rings. The caller turns out to be Mike Brady of "The Brady Bunch," who just wanted to check in with housesitter Calvert DeForest. "Hey, smart move calling 1-800...

  • BUDWEISER: GARCON {ADWEEK: BEST SPOTS OF JULY 1996}

    (1996/07/xx)

    In this commercial for Budweiser, a waiter at a fancy restaurant makes several suggestions from the wine list but a man and his date at a table aren't impressed. "How about something in a lager?" the man suggests. "What have you got in a Budweiser from s...

  • COORS LIGHT: "INDEPENDENCE DAY" PRODUCT TIE-IN {ADWEEK: BEST SPOTS OF JUNE 1996}

    (1996/06/xx)

    In this commercial for Coors Light beer, the announcer explains that viewers can win a part in an upcoming movie, or get an assortment of "Independence Day" memorabilia, by playing the Coors "Independence Day" Sweepstakes. "Look for details where you buy ...

  • MTV: PORTABLE {ADWEEK: BEST SPOTS OF MAY 1996}

    (1996/05/xx)

    In this commercial for MTV, a young American woman is shown carrying a television set in her hand while riding on a camel somewhere in North Africa. When she arrives in the nearest town, she heads for the local electronics shop to pick up some batteries. ...

  • KRAFT BARBECUE SAUCE: BORN TO BARBECUE {ADWEEK: BEST SPOTS OF MAY 1996}

    (1996/05/xx)

    In this animated commercial for Kraft Barbecue Sauce, a chicken that's being barbecued comes to life, graps a microphone, and proceeds to introduce the other performers on tonight's menu -- a trio of hot dogs known as "the Kraft-tones" and Kraft Barbecue S...

  • GOOD HUMOR: GOOD HUMOR MAN {ADWEEK: BEST SPOTS OF MAY 1996}

    (1996/05/xx)

    In this commercial for Good Humor ice cream, a Good Humor man who likes rap music explains that he's "the only man with an ice cream plan; takin' my ice cream across the land." Before long, the kids in a suburban neighborhood are dancing all around his Go...

  • SNICKERS: GARDEN-HAKEEN, PART 2 {ADWEEK: BEST SPOTS OF APRIL 1996}

    (1996/04/xx)

    In this commercial for Snickers, NBA star Hakeem Olajuwan finds himself stranded at the Bronx Botanical Gardens after having asked a Knicks fan who drives a cab to take him to "The Garden." "Gonna be even longer than you thought?" the announcer asks. "Be...