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MASUMI PERFUME: EXPERIENCE {ART DIRECTORS CLUB, 1977: 56TH ANNUAL EXHIBITION, REEL 1}

Summary

In this commercial for Masumi Perfume by Coty, a woman is shown sitting on a Japanese tatami mat in a meditative pose. The announcer explains that the Masumi Experience begins with a deep breath. "You touch Masumi," she says. "Masumi touches you. You feel renewed." She goes on to describe Masumi as a tanquil, serene scent that empowers your inner beauty to emerge.

Details

  • NETWORK: N/A
  • DATE: November 30, 1975
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:22414.042
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Lear Levin Productions, Inc. … Production Statement
  • Barbara Gans … Producer
  • Lear Levin … Director, Camera
  • Jennifer Berne … Copywriter
  • Mel Platt … Art Director
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