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EVEREADY ENERGIZER: BUNNY
{THE ADVERTISING OF CHIAT/DAY: EXAMINING THE NEW
CREATIVITY: PART ONE: THE AWARDS}

Summary

In this commercial for Eveready Energizer batteries, several drum-playing toy rabbits are shown at a simultated product demonstration. Suddenly, the Energizer bunny appears, beating on a bass drum, as the announcer warns viewers not to be fooled by the claims of rival battery companies because Energizers weren't invited to the competition. Slogan: "Nothing outlasts the Energizer. They keep going...and going...and going..."

Details

  • NETWORK: N/A
  • DATE: November 30, 1988
  • RUNNING TIME: 0:00:20
  • COLOR/B&W: N/A
  • CATALOG ID: AT:22502.039
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

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