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CALIFORNIA COOLERS: PARTY
CALIFORNIA COOLERS: PARTY
{ADVERTISING AGE: BEST TELEVISION COMMERCIALS OF
THE YEAR, 1986}
Summary
In this commercial for California Cooler, a series of vignettes is shown of a party on the beach as the song "Gimme Some Loving" plays on the soundtrack. The announcer explains that surfers and beach bums discovered a refreshing drink, which they called "cooler," could be made by mixing premium white wine and pieces of real fruit over ice. He goes on to say that it's now available everywhere -- in bottles. Slogan (supered): "California Cooler. The real stuff."
Details
- NETWORK: N/A
- DATE: November 30, 1985
- RUNNING TIME: 0:00:30
- COLOR/B&W: N/A
- CATALOG ID: AT:29527.026
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Coppos Films … Production Statement
- Francesca Cohn … Producer
- Mark Coppos … Director
- Dave O'Hare … Copywriter
- Dave Woodside … Copywriter
- MIke Moser … Art Director
- Lee Clow … Art Director