NIKE: HARE JORDAN {MICHAEL JORDAN} {1993 ONE SHOW WINNERS REEL}

Summary

This commercial for Nike combines classic animation techniques and live action with a celebrity endorser. Several basketball-playing bullies are shown having a noisy workout in a gym. Bugs Bunny, who happens to live downstairs, is trying to get some sleep and is disturbed by the noise. He eventually loses his temper and confronts the bullies, who proceed to slap him around. Fortunately, Bugs' friend Michael Jordan arrives to settle the score. After taking care of the bullies, Bugs and Michael walk away together in a scene reminiscent of the film "Casablanca." "This could be the beginning of a beautiful friendship," says Bugs. Slogan (supered): "Air Jordan from Nike."

Details

• NETWORK: N/A
• DATE: November 30, 1991
• RUNNING TIME: 0:01:00
• COLOR/B&W: N/A
• CATALOG ID: AT:30489.046
• GENRE: N/A
• SUBJECT HEADING: Basketball; Sports
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• PYTKA Productions … Production Statement
• Red Car … Production Statement
• Inc. YFG/FX … Special Effects
• Vincent Joliet … Producer
• Donna Portaro … Producer
• Joe Pytka … Director, Camera
• Dave Kennedy … Creative Director
• Dan Wieden … Creative Director
• Jim Riswold … Copywriter
• Darryl McDonald … Art Director
• Malcolm McLaren … Composer, Music (Misc. Credits)
• Rob Watzke … Editor
• Van Citters, Darrell … Animation
• Michael Jordan … Talent