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WILSON: DAVID AND GOLIATH {THE SUPER BOWL: SUPER
SHOWCASE FOR COMMERCIALS, 1995}

Summary

This commercial for Wilson sporting goods draws on the Biblical story of David and Goliath and the conventions of Hollywood movie epics to make a point about having the right tool for the job. As a large well equipped army of mercenaries lines up to oppose a smaller army of peasants, a small boy playing the role of David steps forward with a sling shot in his hands. Before Goliath can stop him, David kills him with a well-aimed stone bearing the Wilson logo. Slogan (supered): "Wilson. The right equipment makes the difference."

Details

  • NETWORK: N/A
  • DATE: November 30, 1994
  • RUNNING TIME: 0:01:00
  • COLOR/B&W: Color
  • CATALOG ID: AT:41470.053
  • GENRE: N/A
  • SUBJECT HEADING: Football; Sports; Super Bowl XXIX - 1995
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Chelsea Films … Production Statement
  • Bob Cagliero … Producer
  • Vaughn & Anthea … Director
  • Mark Hilltout … Creative Director
  • Jeff Linder … Creative Director
  • Jill Fleming … Art Director
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