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NIKE: DOG {NIKE HISTORICAL REEL}
NIKE: DOG {NIKE HISTORICAL REEL}
Summary
This commercial for Nike presents a dog's perspective on his master's exercise program. He explains in a voice-over that it was better before when she took him out jogging, because she didn't run much faster but she got tired quicker. "Now we walk three miles a day, ten miles on weekends," the dog says, "and it's too much.... Dogs were meant to lie in the sun and sleep." Slogan (supered): "Just do it. Nike Air."
Details
- NETWORK: N/A
- DATE: November 30, 1987
- RUNNING TIME: 0:00:30
- COLOR/B&W: Color
- CATALOG ID: AT:51673.050
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Trilling-Stout Productions … Production Statement
- Bill Davenport … Producer
- Barry Sonnenfield … Director
- Dan Wieden … Creative Director
- David Kennedy … Creative Director
- Mark Fenske … Copywriter
- Susan Hoffman … Art Director
- Paul Norling … Editor
- John Kapelos … Voice-over