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GATORADE: BE LIKE MIKE {ADWEEK: BEST SPOTS OF
FEBRUARY 1998}

Summary

In this commercial for Gatorade, a series of vignettes shows that basketball superstar Michael Jordan lives a fast-paced life. Meanwhile, various athletes and fans explain that if they could, they'd like to "be like Mike." One easy way to be like Mike is to drink plenty of Gatorade. Slogan (supered and in jingle): "Be like Mike. Drink Gatorade."

Details

  • NETWORK: N/A
  • DATE: January 31, 1998
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:52813.005
  • GENRE: N/A
  • SUBJECT HEADING: African-American Collection - Sports
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • RSA … Production Statement
  • Red Car … Production Statement
  • Jeff Felter … Producer
  • Marcus Nispel … Director
  • Jonathan Harries … Creative Director
  • Danny Schuman … Copywriter
  • Joe Burke … Art Director
  • Ira Natelis … Music (Misc. Credits)
  • Jim Lipetsky … Editor
  • Michael Jordan … Talent
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