VOLVO: DUMMIES {SCALI, MCCABE, SLOVES -- THE FIRST
TWENTY YEARS, PART I (1967-1987)}

Summary

This commercial shows that Volvo automobiles are thoroughly tested for passenger safety and comfort. A series of crash tests at the factory involving dummies in cars is seen. "We think Volov is the world's most intelligently thought-out car," the announcer explains. "It's because we've learned a lot from dummies." Slogan (supered): "Volvo. The car for people who think."

Details

• NETWORK: N/A
• DATE: November 30, 1974
• RUNNING TIME: 0:00:30
• COLOR/B&W: Color
• CATALOG ID: AT88:0053
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Sandbank & Partners … Production Statement
• Henry Sandbank … Director
• Thomas J. Nathan … Copywriter
• obert Reitzfeld … Art Director