DUPONT: LYCRA SENSATIONS {31ST INTERNATIONAL BROADCASTING AWARDS: 1990}

Summary

In this Italian commercial for DuPont, vignettes are shown of sophisticated European women who prefer the sensual texture of lingerie, stockings, body wear, and dresses made of Lycra. A series of titles in English appear, indicating that Lycra is a fiber that's "seductive, sensual, comfortable, sophisticated, secret, and chic." Slogan (supered): "Discover the fiber that makes the difference. Lycra by DuPont."

Details

  • NETWORK:
  • DATE: 1990
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:28985.023
  • GENRE:
  • SUBJECT HEADING:
  • SERIES RUN:
  • COMMERCIALS:

CREDITS

    • Central Productions (Milan, Italy) … Production Statement