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DUPONT: LYCRA SENSATIONS
{31ST INTERNATIONAL BROADCASTING AWARDS: 1990}

Summary

In this Italian commercial for DuPont, vignettes are shown of sophisticated European women who prefer the sensual texture of lingerie, stockings, body wear, and dresses made of Lycra. A series of titles in English appear, indicating that Lycra is a fiber that's "seductive, sensual, comfortable, sophisticated, secret, and chic." Slogan (supered): "Discover the fiber that makes the difference. Lycra by DuPont."

Details

  • NETWORK: N/A
  • DATE: November 30, 1989
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:28985.023
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Central Productions (Milan, Italy) … Production Statement
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