STREN FISHING LINE: FRACTURED FAIRY {ADWEEK: BEST SPOTS OF JANUARY 1995}

Summary

In this commercial for Stren fishing line, two children are shown standing on a theatrical stage. Behind them, scenery has been painted to suggest a spooky enchanted forest. "Oh no, I think we're lost," a little girl exclaims. "Whatever shall we do?" Suddenly a fairy godmother appears, hovering above their heads on a string like Peter Pan. Unfortunately, the string breaks and she falls to the ground with a crash. "Should have used Stren," the announcer observes. Slogan (supered): "Stren. The most dependable fishing line in the world."

Details

  • NETWORK:
  • DATE: 1995/01/xx
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:36131.021
  • GENRE:
  • SUBJECT HEADING:
  • SERIES RUN:
  • COMMERCIALS:

CREDITS

    • Young & Company … Production Statement
    • Brynn Hausmann … Producer
    • Jim Lotter … Director
    • Kerry Casey … Creative Director
    • Frank Haggerty … Creative Director, Art Director
    • Jim Nelson … Copywriter