DUPONT: APPLAUSE {DENNIS HAYES & ASSOCIATES HISTORICAL REEL II, 1977-1987}

Summary

In this commercial for DuPont, an oil tanker is shown making its way along a pristine coast inhabited by large numbers of seals. The announcer explains that DuPont's Energy Unit recently pioneered the use of double-hulled oil tankers to safeguard the marine environment. Suddenly the seals break into a prolonged round of applause. Before long, they are joined by flocks of sea birds, dolphins, and whales. Meanwhile, a chorus of "Ode to Joy" from Beethoven's Ninth Symphony plays on the soundtrack. Slogan (supered): "DuPont. Better things for better living."

Details

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  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:52245.022
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CREDITS

    • Dennis Hayes & Associates … Production Statement
    • Lin Polito … Editor