SCANDINAVIAN AIRLINES: {ART DIRECTORS CLUB, 1977: 56TH ANNUAL EXHIBITION, REEL 2 OF 3}

Summary

In this commercial for Scandinavian Airlines, B.J. Heistein, General Manager of SAS North America, explains that an airline has to be well run nowadays to make a profit. "At Scandinavian Airlines," he says, "we've made money for thirteen straight years without subsidies, without charging more than other airlines, and without cutting back on things that make passengers happy." Slogan (supered): "SAS. Scandinavian Airlines. When an airline is well run, the passenger profits from it."

Details

  • NETWORK:
  • DATE: 1976
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:22415.031
  • GENRE:
  • SUBJECT HEADING:
  • SERIES RUN:
  • COMMERCIALS:

CREDITS

    • Brillig … Production Statement
    • Tanya English … Producer
    • Joe Pytka … Director
    • Ed McCabe … Director
    • Ray Alban … Creative Director, Art Director
    • Ron Berger … Copywriter