PERDUE FARMS: DINER {ART DIRECTORS CLUB, 1977: 56TH ANNUAL EXHIBITION, REEL 2 OF 3}

Summary

In this commercial for Perdue Farms, company owner Frank Perdue is shown in the parking lot of a roadside diner, monitoring the progress of his drivers by using a CB radio. One driver who is about to pull into the parking lot claims he's actually speeding along the interstate highway. "Oh, really? Well, keep up the good work," says Perdue. "Those Perdue chickens will get to you a lot fresher now that I've bought this thing." Slogan (supered): "It takes a tough man to make a tender chicken. Perdue."

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