SUPER GUARD LOCKS: LIGHTFINGER HARRY {ART DIRECTORS CLUB, 1978: 57TH ANNUAL EXHIBITION, REEL 3}

Summary

In this commercial for Superguard Locks from Ideal Home Security Corp., a would-be thief demonstrates how easy it is to force open most household door locks. The announcer goes on to explain that you won't have to worry about break-ins at your house if you install a Superguard Lock. "It's the world's strongest door lock," he says. "And you can install it yourself with a screw driver."

Details

  • NETWORK:
  • DATE: 1977
  • RUNNING TIME: 0:00:30
  • COLOR/B&W: Color
  • CATALOG ID: AT:22418.019
  • GENRE:
  • SUBJECT HEADING:
  • SERIES RUN:
  • COMMERCIALS:

CREDITS

    • E.U.E./Screen Gems … Production Statement
    • Ed Mandell … Producer, Copywriter, Art Director
    • Mike Elliot … Director, Creative Director