
VOLVO: ENGINEERING {ART DIRECTORS CLUB, 1973: 52ND
ANNUAL EXHIBITION}
Summary
In this commercial for Volvo, an engineer works at a draftsman's table. The announcer explains that precision is a national obsession in Sweden. "Ours is a nation of engineers," he says. "Engineering is the largest industry, employing nearly forty percent of the total labor force." He goes on to say that Volvo has to make well-designed cars, since so many of its customers are engineers. It's no coincidence that Volvo just happens to be the best-selling car in Sweden. Slogan: "Volvo. We build them the way we build them because we have to."
Details
- NETWORK: N/A
- DATE: November 30, 1971
- RUNNING TIME: 0:01:00
- COLOR/B&W: Color
- CATALOG ID: AT:22426.018
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- James Garrett & Partners … Production Statement
- Ed McCabe … Producer, Copywriter
- John Danza … Producer, Art Director
- Bo Widerberg … Director