BARTLES AND JAYMES WINE COOLERS: BARTLES & JAYMES ON ICE (VIDEO STORYBOARD TESTS, INC. - MOST OUTSTANDING COMMERCIALS OF 1986)

Summary

This commercial for Bartles and Jaymes wine coolers humorously reminds consumers to enjoy the product on ice this summer. Frank Bartles explains that his sidekick Ed Jaymes has been reading a book about advertising. The book says that people remember commercials that have an unusual visual device. The camera moves back, showing that the two men are sitting on an enormous block of ice. Frank concludes by thanking consumers for their support.

Details

  • NETWORK:
  • DATE: 1986
  • RUNNING TIME: 0:00:30
  • COLOR/B&W:
  • CATALOG ID: AT88:1143
  • GENRE:
  • SUBJECT HEADING:
  • SERIES RUN:
  • COMMERCIALS:

CREDITS

    • Pytka Productions … Production Statement
    • Jane McCann … Producer
    • Deborah Martin … Producer
    • John Turney … Producer
    • Joe Pytka … Director, Camera
    • Hal Riney … Creative Director, Copywriter
    • Gerald Andelin … Art Director
    • Dave Rufkahr … Talent
    • Dick Maugg … Talent