CALIFORNIA RAISINS: LUNCH BOX {ADVERTISING AGE: BEST TELEVISION COMMERCIALS OF THE YEAR, 1986}

Summary

In this animated commercial for California Raisins, several construction workers are shown on their lunch break. When one of the men looks inside his lunch box, he discovers that it contains a tiny stage where four claymation raisins are performing the classic Motown song, "Heard It Through The Grapevine." One of his co-workers observes that his lunch "sounds a lot better than what I've got." Supered: "California Raisons from the California Vineyards." Awards: 1987 Clio Winner in three categories: U.S. Television (Foods; Animation; New Adaptations of Music); Best Commercial of the Year (Advertising Age: 1986)

Details

  • NETWORK:
  • DATE: 1986
  • RUNNING TIME: 0:00:30
  • COLOR/B&W:
  • CATALOG ID: AT:29527.022
  • GENRE:
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  • SERIES RUN:
  • COMMERCIALS:

CREDITS

    • Will Vinton Productions (Portland, OR) … Production Statement
    • Mark and Jeff's Jingles (San Francisco) … Music (Misc. Credits)
    • Bob Gondell … Producer
    • Flo Babbitt … Producer
    • Tim Price … Creative Director
    • Seth Werner … Copywriter
    • Dextor Fedor … Art Director
    • Greg Clancey … Art Director
    • Claude Jacques … Art Director
    • Will Vinton … Animation