DR PEPPER: EXECUTIVE LUNCH {YOUNG & RUBICAM: AWARD WINNERS OF THE 1970'S AND 1980'S}

Summary

In this commercial for Dr Pepper, lunch is ordered during a corporate board meeting. All of the executives order the same meal as the chairman of the board, except for one lone individualist. After he performs a song-and-dance routine about Dr Pepper's originality, the chairman decides to try it and thinks it's great. Slogan (supered): "Dr Pepper. The most original soft drink ever."

Details

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  • RUNNING TIME: 0:01:00
  • COLOR/B&W: Color
  • CATALOG ID: AT:23646.006
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CREDITS

    • Rick Levine Productions … Production Statement
    • Dennis Powers … Producer
    • Ed Bianchi … Director
    • Curvin O'Reilly … Copywriter
    • Jim Swan … Art Director