IBM PC: COMPUTER STORE {ADWEEK: BEST SPOTS OF
OCTOBER 1994}

Summary

In this commercial for IBM personal computers, actor Paul Reiser literally becomes the voice of the IBM PC. As a consumer wanders aimlessly through an enormous computer store, confused by all the models available, Reiser's smirking, disembodied head appears inside an IBM computer screen. "As long as you're here," Reiser's noggin suggests, "maybe you ought to just look at an IBM." Slogan (supered): "There is a difference. IBM."

Details

  • NETWORK:
  • DATE: 1994/10/xx
  • RUNNING TIME: 0:00:30
  • COLOR/B&W:
  • CATALOG ID: AT:35272.011
  • GENRE:
  • SUBJECT HEADING:
  • SERIES RUN:
  • COMMERCIALS:

CREDITS

  • Propaganda Films … Production Statement
  • Lynn Roer … Producer
  • David Kellogg … Director
  • Rick Boyko … Creative Director
  • Bill Kurth … Copywriter
  • Bruce Richter … Copywriter
  • Mylene Pollack … Art Director
  • Walt Connelly … Art Director
  • Paul Reiser … Talent
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