HEALTH CARE FROM HBA OF AUSTRALIA: PUNCH & JUDY {YOUNG & RUBICAM: INTERNATIONAL}

Summary

In this public service announcement for HBA, a group of children are shown watching a Punch and Judy puppet show. Although the children are amused at first, they get frightened when the puppets have a violent argument because their baby won't stop crying. Judy hurls the baby off of the stage, fracturing its skull. The announcer explains that at least one child will be killed by its parents in the state of Victoria (Australia) this year. He goes on to say that HBA's pamphlet "A Cry For Help" can help prevent such a tragedy before it's too late. Slogan (supered): "HBA. Your health is our concern."

---