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WMJX 106.7 FM: HARVARD SQUARE {ART DIRECTOR'S AWARDS 1987}
Summary
In this commercial for WMJX 106.7 FM, a man explains through a series of on-screen titles that James Taylor's song "Fire and Rain" always reminds him of his first summer after college, when he lived with his girlfriend in a run-down apartment near Harvard Square. They used to stay up all night listening to the radio and planning how they would spend their lives together. He still thinks about her whenever he hears that song, but he never tells his wife. Slogan: "We play the great songs." Awards: 1988 Clio Winner, U.S. Television/Cinema (Local Low Budget, Under $5,000).
Details
- NETWORK: N/A
- DATE: November 30, 1986
- RUNNING TIME: 0:00:30
- COLOR/B&W: N/A
- CATALOG ID: AT:21859.015
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Boston Vizwiz … Production Statement
- Boston Soundtrack … Music (Misc. Credits)
- Wendy Schwartz … Producer
- Michael Fortuna … Creative Director, Copywriter
- Keith Lane … Creative Director, Art Director
- Eric Hagmann … Creative Director, Copywriter
- Bill Stuart … Editor
- James Taylor … Singer