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NIKE: CRAIG BLANCHETTE {WIEDEN & KENNEDY: 1985 - 1990}
Summary
In this commercial for Nike, physically-challenged athlete Craig Blanchette is shown working out in a gym. He explains that it's easier for him to stay in shape when he does a lot of different exercises. "That way I never get bored," he says. Titles indicate that he was a bronze medalist at the 1988 Olympics. Slogan (supered): "Just do it. Nike."
Details
- NETWORK: N/A
- DATE: November 30, 1988
- RUNNING TIME: 0:00:30
- COLOR/B&W: N/A
- CATALOG ID: AT:21885.038
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Pytka Productions … Production Statement
- Bill Davenport … Producer
- Joe Pytka … Director
- Jim Riswold … Copywriter
- David Jenkins … Art Director