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BMW: CHAUFFEUR {AMMIRATI & PURIS: 1979-1985}
Summary
In this commercial for BMW, a chauffeur on the grounds of a luxury estate is shown dusting off his employer's BMW, which sits parked in front of a mansion. In a voice-over, the announcer explains that the BMW 733-I offers luxurious appointments and high performance. As the master of the house takes a seat behind the wheel and the chauffeur climbs into the passenger seat, the announcer adds that performance may explain why "chauffeur-driven BMW's are seldom driven by their chauffeurs." Slogan (supered): "BMW. The ultimate driving machine."
Details
- NETWORK: N/A
- DATE: November 30, 1982
- RUNNING TIME: 0:00:30
- COLOR/B&W: Color
- CATALOG ID: AT:21915.003
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- BFCS (New York) … Production Statement
- Jeff Dell Films (New York) … Production Statement
- Joan Laxer … Producer
- Bob Brooks … Director
- Ralph Ammirati … Creative Director
- Steve Smith … Copywriter
- Dean Stefanides … Art Director
- Chris Hayes … Camera
- Barry Maross … Editor