BENSON & HEDGES CIGARETTES: DISADVANTAGES {AN ADVERTISING ALBUM: 1950-1990}

Summary

This commercial for Benson & Hedges 100 mm cigarettes highlights the disadvantages people put up with to smoke them. Since they are even longer than king-size, they keep getting in people's way. A mechanic is shown slamming the hood of a car, cutting his cigarette in half. A restaurant worker operating a juicer gets his cigarette caught in the machinery. Finally a motorcyclist's cigarette is crushed when the visor on his helmet falls down. The announcer adds that Benson & Hedges cigarettes must be good, since people put up with so much to smoke them. This commercial was selected for inclusion in the U.S. and International Television/Cinema Classic Hall of Fame as part of the 1986 Clio Awards.

Details

• NETWORK: N/A
• DATE: November 30, 1965
• RUNNING TIME: 0:01:00
• COLOR/B&W: N/A
• CATALOG ID: AT:21960.017
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Howard Zieff, New York … Production Statement
• Steve Lang … Producer
• Howard Zieff … Director, Camera
• Charles Moss … Copywriter
• Stan Dragoti … Art Director
• Larry Williams … Camera
• Morty Ashkinos … Editor
• Jack Somack … Talent
• Max Showalter … Voice-over