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EQUITABLE SAVINGS: EQUITABLE BUILDS {CHIAT/DAY:
EQUITABLE SAVINGS: EQUITABLE BUILDS {CHIAT/DAY:
THE CRUCIBLE YEARS}
Summary
This animated commercial for Equitable Savings shows how the bank helps customers "build" a savings account. A crew of miniature construction workers with pickaxes carve out letters spelling the words "Equitable Savings Builds." Other workers erect a billboard, cover it with a huge dollar bill, and assemble parts of a mechanical weightlifter. When the foreman throws a switch, all of the elements of the picture move into place.
Details
- NETWORK: N/A
- DATE: November 30, 1967
- RUNNING TIME: 0:01:00
- COLOR/B&W: N/A
- CATALOG ID: AT:22501.004
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Klein/Barzman and Hecht … Production Statement
- Alan Barzman … Producer, Copywriter
- Richard Williams … Director
- Carm Goode … Creative Director
- Hy Yablonka … Art Director