PACIFIC BELL'S YELLOW PAGES: JOE'S WALKING TOURS
{ADVERTISING AGE: THE BEST COMMERCIALS OF 1990}
Summary
In this commercial for Pacific Bell, an interviewer talks to the bearded, long-haired proprietor of "Joe's Walking Tours" of Venice Beach, California. When asked if he's worried about competition from Pacific Bell's new Smart Yellow Pages, with its information section on places of interest and things to do, Joe replies that, as the world's leading authority on Venice Beach, he doesn't need much help within a two block radius. He adds that he does use the Yellow Pages quite often in other situations, such as when he's looking for a dentist. When the interviewer observes that the past must be enshrined in his mind, this new-age sage replies that the Yellow Pages represent "the reality of today." Slogan (supered): "If it's not in here, maybe it doesn't exist."
Details
- NETWORK: N/A
- DATE: November 30, 1989
- RUNNING TIME: 0:00:30
- COLOR/B&W: N/A
- CATALOG ID: AT:22854.012
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Crawford/Wu Films … Production Statement