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MCDONALD'S: SILENT PERSUASION {LEO BURNETT
MCDONALD'S: SILENT PERSUASION {LEO BURNETT
CREATIVE EXCHANGE: THE BEST OF 1986}
Summary
This unusual commercial for McDonald's features performers who communicate using sign language. Two college students are shown on campus during exam time. One of them suggests to his girlfriend that they take a break and ride their bikes down to a nearby beach. When she replies that she has to study, he persuades her by adding that they could stop at McDonald's on the way. As they are seen eating lunch at the beach, she says that he really has a way with words.
Details
- NETWORK: N/A
- DATE: November 30, 1985
- RUNNING TIME: 0:00:30
- COLOR/B&W: Color
- CATALOG ID: AT:23603.057
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Steve Horn Productions … Production Statement
- Edit/Chicago … Production Statement
- Linda Horn … Producer
- Dave Musial … Producer
- Steve Horn … Director
- Cheryl Berman … Creative Director
- Gene Mandarino … Copywriter, Art Director