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SMITH BARNEY INVESTMENT SERVICES: LEO MCKERN
SMITH BARNEY INVESTMENT SERVICES: LEO MCKERN
INTRO
{OGILVY & MATHER HISTORICAL TAPE II}
Summary
In this commercial for Smith Barney, new spokeman Leo McKern is shown on an airplane trying to emulate the late John Houseman's inimitable pronunciation of the company's slogan. Finally his wife turns to him and says that since he was chosen to be the new spokeman, he should just do it in his own way. Slogan (supered): "Smith Barney. They make money the old fashioned way. They earn it."
Details
- NETWORK: N/A
- DATE: November 30, 1986
- RUNNING TIME: 0:00:30
- COLOR/B&W: N/A
- CATALOG ID: AT:23608.022
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- BFCS … Production Statement
- Ann Marcato … Producer
- Bob Brooks … Director
- F. Paul Pracilo … Copywriter, Art Director
- Roger Butler … Copywriter, Art Director
- Robert Neuman … Copywriter, Art Director
- Leo McKern … Talent