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KEEP AMERICA BEAUTIFUL: CHIEF IRON EYES CODY
{ADVERTISING COUNCIL EXHIBITION: CONTROVERSY}

Summary

In this public service announcement for Keep America Beautiful, a native American identified as Chief Iron Eyes Cody is shown paddling his canoe down a river. Everywhere he looks, he sees the effects of littering and industrial pollution. In a voice-over, the announcer explains that some people have respect for this nation's natural beauty, but unfortunately many people don't. As a single tear rolls down the American Indian's cheek, the announcer adds that since people start pollution, they can also stop it. Slogan (supered): "Keep America Beautiful."

Details

  • NETWORK: N/A
  • DATE: November 30, 1970
  • RUNNING TIME: 0:01:00
  • COLOR/B&W: N/A
  • CATALOG ID: AT:23821.003
  • GENRE: N/A
  • SUBJECT HEADING: Indigenous Peoples Collection
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • EUE/Screen Gems … Production Statement
  • Bob Casper … Producer
  • Joe Goldberg … Producer, Art Director
  • Mike Elliot … Director, Camera
  • Hugh McGraw … Copywriter
  • Peter Sarstedt … Composer
  • Ian Green … Music (Misc. Credits)
  • Ray Singer … Music (Misc. Credits)
  • William Conrad … Voice-over
  • Iron Eyes Cody … Talent
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