DURACELL: TRESTLE CAR {DURACELL: HISTORICAL REEL}

Summary

In this commercial for Duracell, a hand-powered toy railway car travels on miniature railroad tracks. "One reason why Duracell batteries last so long is that we never stop improving them," the announcer explains. He goes on to say that today's Duracell batteries last up to twenty percent longer than ones made just four years ago. Slogan (supered): "Duracell. We never stop."

Details

NETWORK: N/A
DATE: November 30, 1982
RUNNING TIME: 0:00:30
COLOR/B&W: Color
CATALOG ID: AT:25425.011
GENRE: N/A
SUBJECT HEADING: N/A
SERIES RUN: N/A
COMMERCIALS: N/A

CREDITS

Miller Mason (New York) … Production Statement
Mootsey Elliot … Producer
Dick Miller … Director
Jay Schulberg … Creative Director
Mike Pitts … Creative Director, Copywriter
Paul Rubinstein … Art Director

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