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MILLER BEER: STEEL MILL (MCCANN-ERICKSON
BROADCAST HISTORY REEL)

Summary

In this commercial for Miller beer, a crew of workers is shown on the job at a steel mill. After their shift is over, they head for a nearby tavern and relax with Miller High Life, America's quality beer since 1855. Slogan (in jingle): "When it's time to relax, we've got the beer. Miller Beer."

Details

  • NETWORK: N/A
  • DATE: November 30, 1978
  • RUNNING TIME: 0:01:00
  • COLOR/B&W: N/A
  • CATALOG ID: AT:25556.068
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Wexler-Hall (New York) … Production Statement
  • Jill Paperno … Producer
  • Nancy Jacobs … Producer
  • Haskell Wexler … Director
  • Henry Holtzman … Creative Director, Art Director
  • Nicholas Pisacane … Copywriter
  • Billy Davis … Music (Misc. Credits)
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